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What is the worthier lifelong goal: to be happy or to be successful?

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Answer by David Throop:

To answer the question, what is the worthier lifelong goal: to be happy or to be successful, first we must examine the concepts of happiness and success.
As a mental state, happiness is an emotional or psychological sense of wellbeing. It's amorphous and elastic depending on the circumstance and the situations surrounding the feeling. You could feel a sense of happiness from eating a box of chocolates, or from buying a new tablet you've had your eye on for a time period. It could also stem from meeting someone new, or holding someone you love.
In essence, there are many different definitions to "what is happiness" and numerous factors that may catalyze that feeling and mental state.
Success is just as arbitrary to define and just as difficult to specify.   Some define success as the accumulation of things; of items, money and objects.  Others may define success in extrinsic ways, such as winning a game, or earning a role in the upcoming drama. Still others may define what is success by intrinsic ways, like giving your best effort regardless of outcomes.  I've addressed this concept of intrinsic success and what to do when you feel overwhelmed by others standards and definitions in a blog post titled: What To Do When Your Best Isn't Good Enough
Now that we've examined what is the concept of happiness and success, the answer to the question of what is the better lifelong goal can be summed up as – it's subjective and both are aspects of the same amorphous mental state. 
Ultimately you are the only one capable of determining the correct answer.  Your definition of success, your desire for happiness can be and should only be defined by your own standards.
If you can come to the terms that you, and only you, can determine your own happiness and success, you won't get into the schism of having these concepts be in constant conflict with each other.

What is the worthier lifelong goal: to be happy or to be successful?

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How do I write the best quality and compelling content? In my blog/ website.

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Answer by David Throop:

How To Get The Best Quality Content For Your Blog – And Make It Compelling To Boot!
On my blog I wrote about ways to become a better writer by using the techniques I discuss in this answer and you can find the complete article on my website: Writer Life or you can see the exact post here: My Kindle Publishing Lesson: Beg, Borrow and Steal Your Way To Becoming A Better Writer

Every writer and any blogger worth their weight in salt are looking to have an audience that they can communicate with, educate and entertain them as well. 
But how does a writer make something that is both qualitative and compelling? It turns out to be more technique than lucky inspiration. 
Indeed, nobody can identify what is going to become popular and viral on the Internet. But there is a system you can use to give your thoughts and words a chance.

Full disclosure:  I'm a freelance copywriter and creative writer learning what it takes.  I haven't perfected the medium and don't believe anyone ever truly can master the craft of writing.  I think like Icarus if we fly too close to the Sun our waxed wings come undone.
But we can damn well try.

1. **Identify Your Reader:** Who are you writing to and what do you want them to take away from your content? How old are they?  What is their gender?  Education level, sex life, work/life balance, vacation plans, and purchasing trends? Do they like chocolate, sour candy or disdain sweets altogether?  Are they a night owl, or an early bird?
Knowing the intimate details of this real, or imaginary person, will help you have a conversation with them. It will help you craft your content and tone of your writing to address them on an intimate level.  As Stephen King said in his book "On Writing," writing is E.S.P. with the reader, it's telepathy between the writer and the audience.
2. **Find An Expert – Beg To Learn From Them:** In medieval times, apprenticeship was a class in society all its own.  Young boys (and girls to some degree) would join a guild that specialized in a particular trade or craft. They would be placed in the care of a master craftsman and learn the trade from the ground floor upward. Sometimes sweeping a barn, or stoking the coals for a blacksmith. Whatever task needed to be done that was considered beneath the master was the apprentice's job.   It was the Karate Kid – Mr. Miaggi approach, wax on – wax off before karate lessons.
After a period of no less than ten years, the apprentice was now allowed to begin applying what they knew as a tradesman. They could go out, build leather sheaves for a blacksmith, or horseshoes for the king.  After two or three years of tradecraft, they could apply to the guild for mastership.  If their work were worthy, they would be accepted into the guild as a master craftsman and take on an apprentice of their own.  The cycle repeated.
Obviously, we're not talking about spending ten years in the tutelage of a master, but ask someone that you admire how they started.  Ask them what lessons they've learned that they would tell themselves if they could go back in time. You can comment on their blog, or in a Facebook group, Twitter is an excellent tool for reaching the unreachable, for example, until you establish a line of communication with them.
3. **Borrow The Concept, Steal An Idea:** Pablo Picasso famously  said, "Good artists borrow, great artists steal."  No, I'm not advocating plagiarism, but I am saying that EVERY artist worth a damn has taken from someone else.  From Andy Warhol to Jimi Hendrix to Steve Jobs, borrowing the concept from someone else within the legal framework is normal.  Some even take passages from a movie or book, and rework it so that it's a completely new scene, is proven to help you learn to become a master at your craft faster. 
Again, what I'm saying is to find an expert that you admire, borrow what works for them and steal the process of creating compelling content from them. Make sure that the content is in your voice and has your own language to help avoid the threat of plagiarism.
Take from them what seems to be working for their audience.  Is there something you can apply to your content to make it more attractive, and hence, more compelling for your audience? There are a lot of great people that have mastered the craft.  People like Jon Morrow, who talks about how to generate traffic on his blog Boost Blog Traffic; another is Quicksprout's Neil Patel who discusses how to craft compelling content that will excite your audience, or Mary Jaksche, who blogs about all things related to writing at Write To Done, are all excellent examples.
(If you'd like to see more of what these pro's offer on their blogs, just click the specific name of each and they will link you back to their author's blogs).
By understanding who your reader is and using the techniques I discussed herein, you should be able to find the voice you need to write high-quality content that is engaging, informative and compelling for your audience.

How do I write the best quality and compelling content? In my blog/ website.

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The 10 Steps To Making Your Blog Popular

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How To You Make Your Blog More Popular in 10 Steps

How To Make A Popular Blog
Before we come to the answer of how to make your blog more popular, it’s important to consider what are the expectations for increasing popularity.
Are you trying to get, and retain, more readers?
Or are you trying to gain more traction within a certain community?
Build a brand or voice of authority? Perhaps you want to convert that popularity and traffic into consumers?
By deciding on the outcome first, it makes it easier to know which channels that could be considered to grow an audience and increase popularity.
The single most important thing is to build a blog that has an ideal reader in mind. I write a blog and publish a blog that focuses on writing using habit formation to help improve a writer’s skill – you can see it at Writer Life
For example, American Satirist Kurt Vonnegut always said he wrote for his wife or daughter in mind.
  • Who is your ideal reader?
  • What do they look like? Age, weight, height, how do they wear their clothes and hair?
  • What is their personal life like? Think about their thoughts on family, work, vacations, memories they may have.
  • Imagine what they have planned to do in 6 months. Are they looking to move, buy a new car, go on a trip?
  • What are you trying to provide them with an answer to a problem, or relating to them in one way or another?

Content For Your Blog: Know Your Audience And Solve Their Thirst

Defining your reader is first, next is discovering what makes them tick.  Think about what would keep them up at night, or what would be their favorite thing to do.  The ideal reader is thirsty for the solution.  Give it to them and you’ll have a “drinking” buddy for life!
So now that you know your reader, crafting a post that will become popular is technique driven.
Top professionals like Jon Morrow and Neil Patel are great at discussing what goes into awesome blog posts.
  1. Post Continuously: Set a calendar of when you’re going to post content on your blog. Stick to it, just like paying your rent or mortgage, this calendar is absolute! Nothing becomes stale for an audience like old content or waiting around for something new to read. Eventually they’ll lose interest and motivation to follow your blog posts.
  2. Headlines Matter! The most likable headlines are ones that include a number of key points.  They’re snappy, have a decided benefit, they include a specific number of things you can do in a short amount of time and they grab attention! Jon Morrow runs an excellent blog that details all the relevant points about headlines.  You can check out Jon Morrow’s blog – especially a post about writing headlines by clicking this sentence.
  3. Use Images: Neil Patel who runs the amazingly detailed blog QuickSprout among other things, claims that for every 350 words, include a picture. You can read more of Neil Patel by clicking this sentence.
  4. Edit or Die! Writing is about expressing an intimate thought with your reader.  You wouldn’t expect to audition for a play with out first memorizing and testing out the lines over and over again. Not everything you write is going to be good enough for consumption, and that’s ok.  Good writing requires that you write, edit for grammar and sentence flow mistakes, eliminate the unnecessary fluff, rewrite and then edit/rewrite some more.  Shakespeare never wrote a play and walked away, it was a continuous edit of years for some of his masterpieces.

 

The Final 6 Steps To Making A Blog More Popular

By knowing these specific details about your ideal reader, you’ll have a better idea of what to write about for them. And by knowing what to write, you’ll have the content you need to be able to promote it.
  1. Pay For Traffic – using Google adwords, Yahoo/Bing ads or other forms is a direct way to increase traffic to your blog.  But only if you know how to write copy – that is, the type of writing that motivates someone to take a desired action, in this case, click on your ad to visit your blog.
  2. Aggregate Social Media – Use Social Media to help drive the popularity of your blog.  You can link a post to any number of social media platforms, from Google Plus, Facebook and Instagram to Twitter and more. You can use apps like Buffer or Hootsuite to help you get your content delivered to your social media channels.  What these apps do is allow you to upload a link of your posts, schedule a release date and time, and free you up to do other promotional aspects.
  3. Stumbleupon – A web 2.0 property that will help drive new people to your blog.  If you have compelling content with great visuals you can add your blog post to Stumbleupon that will randomly include your post to new readers.
  4. Video and Podcasts: Create a Youtube channel that delves into topics that are relevant to your blog and link back to your site.  Podcasting is another way to increase popularity for your blog, a great example of this is Pat Flynn’s SmartPassiveIncome or the guys at SelfPublishingPodcast – Sean Platt, David Wright and Johnny B. Truant.
  5. Post Comments and Questions: Find relevant other blogs and forums (such as Quora or Reddit) that have an audience with the same interests. Their ideal reader may have similarities as yours and they can also help you discover new topics to write about for your own blog.
  6. Guest Posting:  Find a blog that has similar interests as yours and reach out to the webmaster/publisher about guest posting. Pitch them an idea that will benefit their readers, not your own. You can include a link back to your blog in either the article or author page, depending on  the publisher’s desires.  This should be your best content, something that will wow the audience and make them interested in finding out more about the blog you publish.
In the end, there are a number of ways to make your blog more popular, these are but a few suggestions.  The key is to know who you’re writing and posting for, set a continuous publishing calendar, adhere to it, and make it compelling.
If you need help with your writing (or habit development) visit my blog at Writer Life to see how I handle the ups and downs of a writer’s life.

What is the best way to make your blog more popular?