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What Is Effective Copy Writing?

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Copywriting is a little bit of a mystery to most people.

It’s a term that many people and businesses toss around but not many can define it concretely.

Truthfully we had to look it up. Simply, it’s persuasive writing that will motivate the reader to take some sort of action.

But it’s simpler said than done and that’s why it’s so important to hire a professional copy writing service to handle your copywriting needs.

Look, anyone can be a content provider.  If you can form a simple sentence then you can write basic content.

But the good ones?  They’ll take your content needs and make them something that is a must read.

But how do you know if it’s good or not?  Here are a 3 elements of good copy writing that you should look for:

1) Does the content read like it’s personal?  Nobody likes to be talked at, but we almost all enjoy being part of a conversation. Look, as human beings we’re all social creatures.  Don’t believe me?  Delete your Facebook, Instagram, and Twitter accounts then.  I dare you! We all like to see how and what our friends and family is doing, and the whole social media industry is worth BILLIONS because of it.  Keep in mind as social creatures we are connected with each other as a survival mechanism, and good copy writing will reach out to you and make a connection to share something with you.

2) Does it touch your audience emotionally?  The value of this technique is somewhat of a debatable topic, but the truth is, we all like to be stimulated.  And good copy writing will touch on an emotion in the reader to help make a connection.  A great example of good copy are the commercials that are on TV that touch on some product that improves the user’s health, face, skin.  Right now I’m watching a commercial for a face cream that works to solve acne – you know, zits.  It’s layered with testimonials from current users to lend it validity, which makes it personal as they talk about their problems with acne and how this face cream solved it. There are even before and after pictures to prove how wonderful the cream works! Our ancestors had to deal with a number of threats to their lives on a daily basis, from large predators to disease and hunger, and being emotionally connected to each other was a part of how they learned what worked and what didn’t and was a big part of their survival mechanism.

This face cream commercial touches on the first two elements of effective copy writing, which brings us to our third element:

3) Does it have a deadline?  Good, effective copy writing will make a connection with you socially and emotionally, and it will create a sense of urgency.  You’ve seen those infomercials that say if you act now you’ll receive an additional 20% off, or they’ll add not 1 but 2 different extras for free!  This helps create a deadline and an idea of scarcity.  Scarcity of food or water in ancient times meant that it’d be a while before you’d eat again, so it would motivate us to collect and store food for the leaner times. Good copy writing touches on this behavior and helps motivate us by creating an idea of scarcity, meaning it would create an immediate motivation to act.

From connection to emotion to scarcity, the rewards that come from knowing what is effective copy writing is important for any size business, large or small.  Remember, its about connecting with your readers and motivating them to take the desired action.  So if you want to improve your conversion rates or need to generate better actions from your audience, you must hire your content needs to a professional copy writing service that can take your content needs and turn it into effective copy writing.

Act now, before it’s too late! Because if you don’t, your competitor is and you have to ask yourself how much are you willing to lose out to them?

 

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Why It Makes “Cents” To Hire A Freelance Copywriter

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As the song goes, “it’s summer time and the living’s easy”.

We all know the days are longer and the nights warmer and that means people are taking time off for vacations and travel. It also means that we, as a country, celebrate our Independence with an extra long weekend and all the myriad sights and sounds of Bar-be-cues, hotdogs and fireworks linger on the air.

Ah, summer.

But what if you have a business to run?  What do you do for your readers waiting for the next blog post, email or newsletter? Or customers and clients clamoring for your products and services?  All that vacation time can really add up to have a detrimental effect upon your production and a negative effect on your bottom line.  So, what do you do?

If you’re smart, you look to outsource your needs to a freelancer.  As professionals, freelancers are available in all shapes and sizes, all skills and professions, from small boutiques to large agencies and cover any needs you and your business may have.  Often a freelancer is able to meet your needs and exceed them, many times outperforming traditional “in-house” talent.

Why?

It’s because freelancers are professionals who are passionate about what they have to offer in their niches.  Freelancers are specialists in a specific skill, one that they’ve honed for years and years.  Think of a new surgeon.  They may not have the years of experience as a 20 year veteran, but you still value their education and training over that of someone walking in off the street. This is the same with assigning an employee to do work that is away from their specialty. Many times the “in-house” employee assigned to a task may be one that they aren’t interested in, trained for or passionate about, and the difference between these two types of skills is both clear and obvious.

The proof is in the pudding so to speak.

Another good example of a professional freelancer is that of a lawyer.  Unless you’re a large corporation or need to have an attorney on retainer, you look for a lawyer to represent you once you have a need.  And just like a surgeon, you wouldn’t hire a truck driver to perform brain surgery, so why would you assign tasks to employees that don’t have the skills, passion or training to perform the operation?

And with it being summer time, reassigning tasks such as copywriting with “in-house” employees to help cover the loss due to summer vacations could spell doom for your writing needs. While outsourcing your copywriting and content writing needs may not be your first response to a staffing problem, but it can save you money in the long run.

A recent google keyword search shows that “copywriter” is averaging over 9,000 searches a month, while “copywriting” and “freelance writing” is at 5,400 and 4,400 searches a month respectively. What that means is there are solution oriented businesses looking to outsource their needs to professionals.  And while they are spending a little more to outsource, they’re also receiving premier, top-notch work and allowing their employees to repurpose their energies into other categories that help spur productivity and maximize their profit margins.

Hiring a freelancer is going to save you time and trouble, but it’s not going to be cheap and Michael Ford’s book, Outsourcing For Killer Profits: How To Hire Freelancers discusses the best ways, tactics and tips you need for maximizing your time and profit line by outsourcing.

You’ll have to do a little research into what your specific needs are and how a freelancer can help save you money, but in the long run hiring a professional will be worth it.  From plumbing to writing there’s a freelancer that can help you meet your needs especially in time of low staffing such as summer.

Invest in your needs by hiring out a freelance copywriter and see the savings add up over the long haul. It’s about time.

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3 Tips The World Cup Can Teach You About Your Content Marketing Strategy

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It’s that time of year again.  World Cup action is beginning in Brazil and the world’s game is being watched and enjoyed by millions of people, all with rousing national interests.

Widely acknowledged as the largest sporting event in the world, the “beautiful game” as it’s been called happens once every 4 years and this year is taking place in Brazil.

While the field of 32 teams have already been chosen, in less than one month a champion will be named.  But the work the teams and athletes put in are what are going to make or break their success.  The games are merely the pageantry of all their time spent honing and sharpening their skills.

So how does this help your Internet Marketing or Content Marketing strategy?  Simple.

1) BE DECISIVE:  It took the coaches and players years to develop their skills to reach the elite level but one thing they all had was they chose to focus on just one thing.  Soccer. Or “football” as it’s known throughout the world.  And by focusing on just this one thing, they worked hours upon hours refining their skill set to hone themselves into the best of the best.

Did luck play into it? Sure, a little.  But determination and discipline they mastered by focusing on just one thing – being the best soccer player they could become.

And your marketing strategy should take the same approach.  Focus on one niche, one area and dedicate the hours necessary to operate in that one field of expertise.  You’ll stumble some along the way, hey, nobody said success doesn’t without some setbacks, but focus on one area and you’ll see incredible gains faster than if you were scattered.

2) TEST:  World class athletes achieve their standing by years of testing.  From sprints and weight training, to daily scrimmages and one-on-one drills, to competitions.  They lay a foundation every day by testing what works and what doesn’t.  If something works they quickly put that in their repertoire, and if something doesn’t, they try it again with a slight tweak to see if it makes any difference in the outcome.

Said again, they test daily and tweak what doesn’t work until it does.

3) WORK: Get to work. Daily.  This is not a hobby.  Once these athletes settled on their one thing, they tested themselves against the clock, against teammates, against competitors but the absolute truth is that they worked everyday.  It was a passion that was disciplined.

They set out goals and made detailed steps toward making little accomplishments until that developed into the outcome they wanted.  But the key was they worked on their task daily.

With the World Cup on display, it’s the team work, the camaraderie, the defense, passing and goals scored that people will remember. What separates each member of the roster that comprises each team from the countless others who attempted to make the roster but weren’t able achieve their level of success?  What separated those who “made it” from those who didn’t? They made a conscious decision, tested themselves and put in the hours, days, months and years to make it happen.  Rain or shine they showed up daily to put in the work and improve.

Playing the games like seeing your strategy succeed, is a by product of the process you commit yourself toward.