Answer by David Throop:
How To Get The Best Quality Content For Your Blog – And Make It Compelling To Boot!On my blog I wrote about ways to become a better writer by using the techniques I discuss in this answer and you can find the complete article on my website:or you can see the exact post here:
Every writer and any blogger worth their weight in salt are looking to have an audience that they can communicate with, educate and entertain them as well.But how does a writer make something that is both qualitative and compelling? It turns out to be more technique than lucky inspiration.Indeed, nobody can identify what is going to become popular and viral on the Internet. But there is a system you can use to give your thoughts and words a chance.
Full disclosure: I'm a freelance copywriter and creative writer learning what it takes. I haven't perfected the medium and don't believe anyone ever truly can master the craft of writing. I think like Icarus if we fly too close to the Sun our waxed wings come undone.But we can damn well try.
1. **Identify Your Reader:** Who are you writing to and what do you want them to take away from your content? How old are they? What is their gender? Education level, sex life, work/life balance, vacation plans, and purchasing trends? Do they like chocolate, sour candy or disdain sweets altogether? Are they a night owl, or an early bird?Knowing the intimate details of this real, or imaginary person, will help you have a conversation with them. It will help you craft your content and tone of your writing to address them on an intimate level.writing is E.S.P. with the reader, it's telepathy between the writer and the audience.2. **Find An Expert – Beg To Learn From Them:** In medieval times, apprenticeship was a class in society all its own. Young boys (and girls to some degree) would join a guild that specialized in a particular trade or craft. They would be placed in the care of a master craftsman and learn the trade from the ground floor upward. Sometimes sweeping a barn, or stoking the coals for a blacksmith. Whatever task needed to be done that was considered beneath the master was the apprentice's job. It was the Karate Kid – Mr. Miaggi approach, wax on – wax off before karate lessons.After a period of no less than ten years, the apprentice was now allowed to begin applying what they knew as a tradesman. They could go out, build leather sheaves for a blacksmith, or horseshoes for the king. After two or three years of tradecraft, they could apply to the guild for mastership. If their work were worthy, they would be accepted into the guild as a master craftsman and take on an apprentice of their own. The cycle repeated.Obviously, we're not talking about spending ten years in the tutelage of a master, but ask someone that you admire how they started. Ask them what lessons they've learned that they would tell themselves if they could go back in time. You can comment on their blog, or in a Facebook group, Twitter is an excellent tool for reaching the unreachable, for example, until you establish a line of communication with them.3. **Borrow The Concept, Steal An Idea:** Pablo Picasso famously said, "Good artists borrow, great artists steal." No, I'm not advocating plagiarism, but I am saying that EVERY artist worth a damn has taken from someone else. From Andy Warhol to Jimi Hendrix to Steve Jobs, borrowing the concept from someone else within the legal framework is normal. Some even take passages from a movie or book, and rework it so that it's a completely new scene, is proven to help you learn to become a master at your craft faster.Again, what I'm saying is to find an expert that you admire, borrow what works for them and steal the process of creating compelling content from them. Make sure that the content is in your voice and has your own language to help avoid the threat of plagiarism.Take from them what seems to be working for their audience. Is there something you can apply to your content to make it more attractive, and hence, more compelling for your audience? There are a lot of great people that have mastered the craft. People like; another is Quicksprout's or , are all excellent examples.(If you'd like to see more of what these pro's offer on their blogs, just click the specific name of each and they will link you back to their author's blogs).By understanding who your reader is and using the techniques I discussed herein, you should be able to find the voice you need to write high-quality content that is engaging, informative and compelling for your audience.