In an effort to examine what is effective copy writing, I’m reviewing my own copy that I’m including in an affiliate marketing site I’m working for. In a recent article linked here, I would add that in haste to get something published, overall the article could be more specific and in-depth. In other words the article lacks good copy.
The article makes some generalizations but does not specifically draw attention to an issue.
EFFECTIVE COPY WRITING ADDRESSES A NEED AND PROVIDES SOLUTIONS
Copy writing is defined as writing for advertising to persuade some one to act as defined here.
In order for it to be effective copy writing, it needs to find an issue to solve that will motivate the reader to take action.
What is the article trying to solve, and for who?
Those are questions that the article fails to address and thereby fails to fall under the idea of good effective copy writing.
In short, good copy writing should identify an audience, understand that the members have an issue that needs to be resolved and find ways in the writing to motivate the audience to take a desired action to resolve those issues. It’s like being a dentist. Everyone knows the value of a good dentist, but nobody wants to visit them. Good copy writing can help persuade the reader that visiting the dentist is worthwhile -from better oral hygiene to an improved smile to even being able to eat correctly! – and there are ways of persuading the audience to prove to them the benefits far-out-way their concerns.
THERE IS NO DIFFERENCE BETWEEN AFFILIATE MARKETING AND EFFECTIVE COPY WRITING
Look, good copy should motivate someone to solve a problem or act in a desired way. Affiliate marketing is the same thing, only instead of trying to persuade someone to act or purchase, you’re writing in a way that helps promote someone else’s solution or product.
Affiliate marketing is the action of promoting someone who has a solution or product and pairing them with the audience who is searching for them. You act as an intermediary and work to educate the reader of the benefit they will receive by using this product or solution, and for your efforts you, the writer and affiliate marketer, receives some sort of incentive or commission.
IN THE END, THIS ARTICLE FAILS THE TEST FOR EFFECTIVE COPY WRITING
The tone of the article is too general, the details aren’t specific enough, and there isn’t any persuasive element to help the audience member have any better understanding of their problem that needs to be resolved.
And there you have it my friends, reasons the article doesn’t pass the test and why I’m embarrassed.