What are the best platforms to create content on to drive traffic to a blog or eCommerce site?

Posted on

Answer by David Throop:

This is a great question! 

I'm still trying to find a great way to do this without paying through the teeth for it and here's a couple things I've learned so far.

First, I'd say you need to delve deeper into what type of traffic you're looking for.  What action do you want that traffic to do?  Read and share your content? Click through an ad or click on a product? 

Understanding what you want them to do goes a long way toward deciding what platform you want to use to get that traffic source.

Second, to find traffic, utilize platforms that match your audience.  For example, if you're running an e commerce blog find the forums and blogs that your audience is at.  Once you find where they're at, find a couple buyers keywords.  These are keywords that people ready to buy your product are typing into search engines.  Typically these will be long-tail keywords and build your content around those terms to get the type of traffic that are there to buy, not just read.

Third, use social media and Web 2.0 platforms to drive traffic based on where your audience may be hanging around.  Does your audience hang around on Twitter more or do the use Pinterest? How about posting to a unique Facebook page?  Places like Quora and Yahoo Answers can help drive traffic but only if you provide a valuable answer to the questions 😉

Hope these suggestions helped.  This is what I've learned in the short while that I've been blogging and am really curious what you think.

What are the best platforms to create content on to drive traffic to a blog or eCommerce site?