Answer by David Throop:
As, and have written so eloquently before me, content writing is the by-product of a provider who creates the content needed for (among others):
- a business,
- a blog article or the whole blog,
- product reviews,
- emails – promotional, advertisements, etc
- white paper – a report that details specific metrics, goals and objectives in a certain industry.
- website – all the text on any page
Basically content writing is providing the text that is needed by a client for a specific audience. If it is to motivate the audience toward a specific goal or action, then it morphs from "content writing" to "copywriting".
Content writing and copywriting are almost one and the same, just copywriting takes on a much more targeted, outcome oriented task then content writing.